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Accumulation of attention and interaction data on Web pages

The aim of the research project GazeMining by WeST and EYEVIDO GmbH is to capture Web sessions semantically and thus obtain a complete picture of visual content, attention and interaction. This talk will give you insight to our first ideas, how to utilize both the structural and the visual data of a Web page to achieve the described goal. We propose a layer definition from the structural data, segmentation of each user session into visual states for each layer, combination of the states across the users and eventually the extraction of components on the Web page, like carousels or menus. The talk is concluded with an open discussion to gather feedback about the presented approach and to think about further challenges and use cases.

29.03.2018 - 10:15
B 016