Institute for Web Science and Technologies · Universität Koblenz
Institute WeST

MSc. Web and Data Science


The Master Program in Web and Data Science has a strong focus on employability. This will prove useful whether you are entering the job market, want to fulfil executive position, want to progress from your current position, or looking for a career change. The course provides skills about how to:

  1. collect and use relevant data to influence business decisions

  2. develop Web systems, Web strategies and Web and data ecosystems

  3. provide insightful advice on strategic marketing

Besides technical aspects of the Web and Data, our interdisciplinary program teaches an integrated view and enables students to understand psychological, social, economic and political relations in the Web. 

Job Sectors

Graduates of the program in Web and Data Science may pursue careers in the following sectors:

  • Establishing new business areas or optimizing business processes.

  • Being able to identify and analyze the right data and communicate the analytics back to the company in a targeted manner.

  • Working on big data architectures, data mining and predictive analytics.

  • Customer-oriented companies, mainly commercial enterprises, that are present within the Web. Nearly every large company addressing private customers offers online platforms to sell their products or services.

  • Public Administration and Agencies run platforms in order to inform citizens or communicate with them (e.g. in the form of e-participation and e-voting).

  • IT businesses such as search engine providers, consulting firms, social network providers and software developing firms need experts for the Web.

  • The Web is an essential source of information. As a result, media corporations are present on the Web. They provide information services via Web apps and mobile applications.

  • Academia: a Web and Data Science Master's degree qualifies you for starting a Ph.D.

Member from the institute WeST have found interesting positions at companies such as Google, Ernst & Young, Software AG or Bosch or started their own businesses, or have become senior researchers or professors at universities.


Web and Data Science graduates may take up the following professions:

  • Data Scientist (e.g. as described in the job offers at Intuit in the Silicon Valley)

  • Business Intelligence Analyst (BIA)

  • Data Analytics Manager

  • Database administrator

  • Project manager

  • Data Security Administrator

  • IT Consultant

  • Software Developer 

  • Entrepreneur (our university provides a support infrastructure for Entrepreneurs)

  • Researcher (PhD, Postdoc, Professor)