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Web Science and Management

The Web changes how businesses function, cooperate and present themselves. To explain and predict how enterprises (co)operate on the Web one must understand the underlying social processes.

The working group Web Science and Management investigates these social processes on the Web. Its current focus is online reputation of ventures: More and more providers make use of different types of feedback systems by which users can rate the quality of a corporation's services or products. This accounts for hotel or restaurant booking platforms, online trading and employers. These ratings have become a unique form of currency on the web and have great impact on the reputation of the providers. The working group Web Science and Management investigates die impact of online reputation on the overall reputation of corporations as well as the interaction of employees' actions in social media and business reputation.

JProf. Dr. Mario Schaarschmidt

A 304
+49 261 287-2856


I am an Assistant Professor (Junior-Professor) of Logistics, Technology and Innovation Management and heads the Research Group LTI. Since July 2013 I am also a member of the Institute for Web Science and Technologies (WeST). In addition, I  serve as a vice academic director of the central institute for scientific entrepreneurship and international transfer (ZIfET). Before joining the University of Koblenz-Landau, I was a post-doctoral researcher and project manager at the Chair of General Management and Marketing at Friedrich-Schiller-University of Jena.

From 2007 to 2011 I was an assistant to the Chair for Information Management and Organization at University of Koblenz-Landau and worked on various projects funded by the German Federal Ministry of Education and Research (BMBF). In 2007, I spent the summer term as a visiting doctoral student at Harvard's Kennedy School of Government. I successfully defendend his dissertation entitled "Managing Innovation Beyond Firm Boundaries" in early 2012.

I graduated with a diploma in computer sciences (M.Sc. equivalent) from the University of Koblenz-Landau, Koblenz, in 2006. During my studies I worked as a research assistant at WHU-Otto Beisheim School of Management, Vallendar, as an intern at 1&1 Telekommunikations GmbH, Montabaur, and as a working student at Sustaplast KG, Lahnstein, and Thomas Gabel Consulting, Koblenz. Prior to becoming an assistant professor I also was with Groupon Germany as a managing director.

My current research centers on distributed innovation, organizational identification, and open (service) innovation.