Institute for Web Science and Technologies · Universität Koblenz - Landau
Institute WeST

Not My President: How Names and Titles Frame Political Figures

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Esther van den Berg

Framing theory studies how topics are presented to audiences in communication. Most framing work focuses on issues and events. This talk instead looks at entity framing, defined as the presentation of an entity to promote a viewpoint towards that entity. One way in which entities can be framed is through the use of their names and titles. Sociolinguists have shown on small-scale data that naming can signal the difference in status and the degree of solidarity with a person. To investigate the function of naming on a larger scale and in online discourse, we collected English tweets mentioning presidents and German tweets mentioning parliamentarians. We show on this data that naming formality correlates positively with stance, but that the strength of this correlation is impacted by political orientation.

26.09.19 - 10:15
B 017